To promote the new, high-performance Lexus IS Hybrid, Logan asked Fake Love to collaborate to create "Trace Your Road". We decided to take the idea of a beautiful stylized commercial and create a live experiential event that would visually match that.

We ended up with something entirely new and stunning - a life sized, real time, user-generated racetrack made of light.

RESULTS

230% Increased Dealership Traffic

100 K+ Hits Per Day

2.3 MM+ Unique Views

Cannes Lions Digital Shortlist

Nike was attending the Olympic Track and Field trials in Eugene, Oregon, and wanted an experience that would convert athletes and fans to the Nike Running ethos and drive on-site sales.

To achieve this, we developed two elite brand experiences and placed them inside a series of massive domes in the center of the event.

In the Innovation Dome, we created a stunning large scale, code-generated sculptural projection. The symmetric visuals and dynamic soundtrack portrayed the speed, data, and beauty of Nike running footwear in relation to Track and Field. Everything was generated in real time, which meant that there were evolving audio/visuals entirely unique at every viewing.

Using the Nike Run Club and Lunar footwear branding as our base, 16 runners at a time competed on treadmills in a 360º virtual environment in the Trial Dome. After trying on the footwear and a brief warmup by the team coach, everyone was ready to race in the Lunars! These competitors ran through a series of “infinite roads” against the Olympic athlete Evan Jaeger’s top speed for 60 seconds. Each runner viewed their stats and progress in real time, overlaid on the virtual roads.

At the finish line, we gave everyone their rank on a floating leaderboard and auto-emailed hi-res photos of them racing with overlaid personal stats for a lasting digital takeaway.

P&G’s high-end beauty brand, SK-II, wanted to connect with professional millennial women during the busiest moment of the year: the holidays.

Our solution? The Wonderland pop-up.

Using SK-II’s holiday product as inspiration, we created a stunning retail experience in the heart of Tokyo, allowing guests to tap into their creativity and immerse themselves in the interactive space.

To launch the project, we sent AR-enabled invitations to 500 global influencers, which provided them an interactive preview of the event.

“We asked ourselves, how can we give customers a newer and more liberating SK-II shopping experience, and this store represents our challenge to find the answer to that.”

-YoeGin (Jess) Chang
P&G Japan Group Corporate Executive for SK-II

Station to Station, a traveling art project organized by the artist Doug Aitken in partnership with Levi’s, pushes the boundaries of the modern art frontier by inviting acclaimed and unknown creators to tour the country by train. To help attract more people, we created a modern meets vintage experience.

We retooled a 1939 Bolex video camera and a 1939 Graflex still camera and connected them to Instagram. We then took a 1956 Gibson guitar and connected it with Soundcloud. Finally, we configured a 1901 Underwood typewriter so that it could send Tweets. Creators on board the train developed art using these newly modified tools.

Creators in other parts of the world then used those digital elements in their work, helping carve out a new frontier of collaboration.

RESULTS

2.3 million social media impressions

433 global media impressions

21 million video views

Awarded a Cannes Cyber Silver Lion

Awarded a Cannes Cyber Bronze Lion

Awarded a One Show Bronze

Awarded a Clio Bronze

In collaboration with Google, Johannes Leonardo, and Grow Interactive, we were asked to help actualize the re-envisioning of one of the most iconic ads of the century, the Coca-Cola Hilltop campaign, aka “I’d like to buy the world a Coke”.

We brought the promise of the classic ad in a real-life, contemporary recreation where consumers around the planet could literally, buy the world a Coke.

For their “Music Lifts You Up,” campaign, 7 Up wanted to prove the impact music has on the human spirit. To amplify the effect, we worked with the EDM prodigy Martin Garrix to create a multisensory concert for the hearing-impaired.

The entire venue was designed to be interacted with through touch and sight and included custom vibrating wearable technology and floor elements, as well as live visuals which reacted to melody and cymatic experiments.

RESULTS

100 million earned media impressions, including coverage from Rolling Stone, MTV and Teen Vogue

Event film coverage received over 4 million views

The work was shared with Martin Garrix’s 87+ million fans

The project was awarded a Clio Music Gold award

Charlotte’s Web is the leading hemp extract maker, pioneering the CBD category. To help demystify the brand and spread truth about hemp, we created a groundswell conversation that brought people in on Charlotte Web’s mission: to ensure access to the truth about hemp.

Artwork Murals & Projections

CW commissioned Shepard Fairey’s studio to design a piece of art, which we canvassed across New York, DC, Chicago, and LA

Digital Storytelling & Microsite

We developed educational assets that helped spread the message and target are most likely advocates.

Influencer Advocacy

We leveraged advocates and key TBrand talent who believe in the CW movement - like the Realm of Caring Foundation’s Heather Jackson and fashion icon Cynthia Rowley - to share their own experiences and help spark the conversation.

Editorial Partnerships

We created platform-relevant content partnerships with some of the most trusted sources in the category - MindBodyGreen, The Cut, Uncrate, NYT, Outside Magazine

THE IDEA

Cartier asked us to create a unique photo op inspired by the elegance and glamour of the Panthere watch for their NY re-launch event. A breathtaking, shareable moment that was art directed to be the life of the party and perfectly fit the mood and tone of the overall environment. An interactive piece, graphics and lighting were motion reactive - creating a vibrant and dynamic setting for our capture.

THE CREATIVE

Once inside, guests were immersed in all the glamour and elegance of the Panthere watch, with a kaleidoscope of gold and light! An 80” screen mounted vertically was framed with an explosive swirl of suspended golden reflective tiles. As guests moved and posed, the screen transformed from an inactive Cartier logo to an active kaleidoscope state.